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Thursday, August 13 • 9:00am - 10:30am
Post-Apocalypse PEG: When Fundraising is Not Optional for Your Operating Budget

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Today media centers are innovating to raise most or all of their operating budget out of necessity, because of state franchises and local government budget cutbacks. Many CMCs are creating new non-traditional media and business services, building their capacity to offer professional productions services, developing new donors with diverse interests, creating innovative strategic partnerships, reaching new audiences, using technology tools, and positioning their media centers in new ways. Learn how to prepare for the future with earned income models, ways to message your value proposition, thinking more entrepreneurially, and building relationships to support the new realities in community media.  
Speakers
avatar for Suzanne St. John - Crane

Suzanne St. John - Crane

Executive Director, CreaTV San Jose
Suzanne has worked in community television for more than twenty years as a producer, manager and advocate. She earned her Masters in Non-Profit Arts Administration at San Francisco State, where she fell in love with storytelling through video. Suzanne began her career as Operations... Read More →
JL

Jerry Lee

Executive Director, CMAC, Community Media Access Collaborative
avatar for Sean Taketa McLaughlin

Sean Taketa McLaughlin

Executive Director, Access Humboldt
Digital ecologist Sean Taketa McLaughlin serves as executive director of Access Humboldt (http://accesshumboldt.net) - a community based organization providing local access to media channels, broadband network connections, digital media production resources, training and support for... Read More →

Thursday August 13, 2015 9:00am - 10:30am PDT
Pasadena
  Track 4 - Fundraising-Marketing-Revenue Development

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