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Friday, August 14 • 10:45am - 12:15pm
Needs Assessment: A Critical Management Tool for Community Media Centers

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Have you asked for community input about the services your CMC provides?  Are you sure that your CMC's services meet your community's needs? Do you need to know how to engage more community organizations as partners? Does your local government question your value? Are you thinking about developing a strategic plan?

This session will explain the research tools that can be used in a needs assessment and help you figure out which tools would work best for you, based upon your specific circumstances.  It will also provide a profile of a CMC that took the information gathered through a needs assessment and used it as the foundation for the development of its strategic plan.

avatar for Sue Buske

Sue Buske

President, The Buske Group
For the past 40 years, Sue Buske has represented local governments, Community Media Centers (PEG access), educational institutions, and community organizations in their interactions with cable companies.  Ms. Buske is widely recognized as one of the leading experts in the United... Read More →
avatar for Annie Folger

Annie Folger

Executive Director, Midpen Media Center
Talk with me about interactive community dialogs! | Midpen Media Center | •Operates two Gov’t and three Public channels serving Palo Alto, East Palo Alto, Menlo Park, Atherton and Stanford, CA | •Recently partnered with CreaTV San Jose and KMVT 15 Silicon Valley Community Media... Read More →
avatar for Tina Wilson

Tina Wilson

Community Television Operations Specialist, Burnsville Community Television
Tina Wilson started her career at the Lake Minnetonka Communications Commission (LMCC) in 2004 and has been immersed in the world of public access television ever since. She has been a part of every area of access from covering local football games, community parades or helping in... Read More →

Friday August 14, 2015 10:45am - 12:15pm
San Gabriel

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